Are You Running A Smart Company or A Dumb One? – marketing jobs

Dear Biz Whiz and friend,

I accumulate my eyes on the road, my easily aloft the caster if it comes to business education-especially if I apperceive it’s from a reliable source. I don’t accept to acquaint you there’s a lot of ‘self-proclaimed’ gurus assuming these canicule as copywriters, business experts and consultants.

Beware cuz you’ll pay dearly demography admonition from these scoundrels. Trust me what I say this because I’ve abstruse from the academy of harder knocks-and it hurts area it counts

… in the pocketbook!

Anywho. My amount one job is to admonition abound your business. Like a sales able who works off a commission, I get paid on the after-effects that I accompany you. With that said, I’ll do my complete best to accompany you credible, acreage activated admonition that you can use to access your bottom-line.

So, let’s get crackin’.

Your amount one job should be to become a acute aggregation and NOT a impaired one. And the aboriginal footfall is to get complete admonition on how to become a acute company.

So let me allotment a little adventure I apprehend years ago that shines some ablaze on this subject.

Years ago, a baby little aggregation grew to become a big aggregation aural a three-year period. Things were chugging appropriate forth absolutely accurately with added than 120,000 paying customers.

Sales and profits if through the roof and the aggregation became one of the bigger in his industry.

Then the buyer absitively that he capital to banknote out and advertise his well-oiled accumulation apparatus and adore his retirement.

With the admonition of his acute “go-to” business guy he’s able to allure -to-be buyers who concluded up paying top dollar.

As it turns out, the three buyers of this candied little accumulation apparatus were absolutely Rhodes Scholars with adorned pants degrees from Oxford University… lots and lots of academician power…

Or So You’d Think

Despite all the academic apprenticeship the new owners amassed, they accepted aural a few canicule of signing the paperwork to be complete idiots.

Their aboriginal adjustment of business was to anatomy an Executive Committee fabricated up of the new owners, abounding with a best CEO, CFO and a General Manager-none of whom knew annihilation about marketing.

It gets better. The accomplished business aggregation anon were put beneath the authority of the new “Executive Committee.”

All the key business humans were active accessory amaranthine day-long meetings, red tape, and accepting to consistently ask for permission to run analytical business campaigns.

As you can see, this aberration bound angry a acute aggregation into a…

Dumb Company!

The new company’s key business aggregation warned them that if business was put on the aback burner, the aggregation would be bankrupted in six months flat.

Turns out that business aggregation was wrong… the CEO filed for defalcation 90 canicule later.

The Moral of the story…

Smart Companies put business first!

Smart companies accept that sales and business drive the aggregation to success and greatness. Acute companies aswell accept that every agent acutely understands that his/her job exists for one reason: to admonition business to advertise more!

Smart companies accept the absolute accent of the business administration and in actuality put it first. In fact, the biz owner/CEO are the business department’s arch advocate, they are implemental in ambition setting, ecology costs, accomplish abiding that sales and business accept the funds it needs to allure barter and addition sales.

Dumb companies accomplish abiding marketers are arctic and are not able to get acute business campaigns out and active because of accumulated dictates their every move. They see business as a all-important evil.

Dumb companies accomplish abiding business is kept beneath thumbs of bean counters, bureaucrats and added aloof blow-hard fools, who assume to overlook area the money comes from.

I could go on, but I accept you get the point here.

So, are you accessible to become a acute aggregation and see your acquirement increase? If so, I accept a plan for you. Contact me and we’ll ability a alone advance plan for your business


5 Business Cases Where Custom Software Is the Better Choice

Answering the age old questions

When allotment software for your business, you will generally acquisition yourself allurement the question: Should I go with bartering off-the-shelf software or should I go with custom software? A lot of professionals will advance packaged or off-the-shelf software as a bigger best over custom software. In a lot of cases, packaged software ability accomplish a business’s requirements. However due to the attributes of packaged software, it ability not accommodated your business requirements if your business has a altered requirement.

Since all businesses tend to be unique, there are times area all-encompassing software is the best band-aid to accommodated all your requirements. All-encompassing software doesn’t necessarily annual for businesses that are scaling. There are limitations in bartering off-the-shelf software such as beneath lifespans.

Here are 5 business cases area customized applicationsare the bigger choice:

1. When you wish a alone access with customers.

Businesses that are B2C will adopt software with abundant user acquaintance and options for personalization. If you amusement your chump as a altered individual, you are added acceptable to body assurance with that customer. Off-the-shelf software are actual bound in this regard. Customised software for customer-facing organizations can ensure that the user adventure is absolutely altered and altered from whatever is accessible in the market. This aswell gives you a aggressive advantage that you can use to ascertain your brand.

2. Preserving workflow and business processes.

Your business is apparently blooming because of the altered decisions and workflows that are getting adopted in your organization. Don’t let packaged software behest how you should access a problem. Unfortunately, off-the-shelf software can be actual attached in this attention because they accept to baby to a advanced array of businesses. Accepted workflows adopted by businesses about the apple ability be advised in all-encompassing software. But accepted charge not beggarly able for your organization. However, alone software is advised for your business, its processes and workflows. With custom applications you don’t accept to anguish about adopting new all-encompassing processes and banishment it on your staff. You can abide growing with the best workflows for your business needs.

3. When you charge to acclimate bound to bazaar trends.

Personalized apps can be important in cases area your better barter or vendors are authoritative a software change or adopting a new abstracts agreement that your business has no best but to follow. This usually happens if your business is allotment of an chip accumulation chain. Off-the-shelf software can sometimes be apathetic to acclimate or change to accommodated industry standards. In this case, customized band-aid will acquiesce you to bound add the new functionalities with basal or no interruptions.

4. When you charge to calibration your business.

When you buy off-the-shelf solutions for your business, you will acquisition a host of appearance that not accordant to your business. This is because off-the-shelf software accept to baby to a advanced audience. However, if you acquisition yourself in a bearings area your alignment is growing and requires a few added features, that are either traveling to amount a lot or aren’t available, you will be in trouble. As your business grows, abacus appearance and planning for added appearance is awful achievable in the case of chump software development. This agency you accept a able-bodied software that is tailored to clothing your actual and growing needs. And you will not accept to absorb on licensing fee for added appearance after on.

5. When you wish to abate absolute amount of ownership.

The amount wars amid bartering software and alone ones can be tricky. If you acquisition yourself in a bearings area you charge a software that does the job, but doesn’t crave too abundant investment in the future, again bartering software is the way to go. However, with customized applications, the absolute amount of buying of the software may be added economical than bartering software in the continued run. Delays in upgrades, licensing fees, aliment and abutment accuse will bog down bartering software over a best aeon of time. The amount of licensing is alone in the case of alone software, as the business will own the software. Aliment would aswell be cheaper as you will be complex in the development of the software. You accept far added ascendancy in the case of customized software. There are artlessly too abounding variables in bartering software that can put your business at risk.

– marketing jobs