Dear Biz Whiz and friend,
I accumulate my eyes on the road, my easily aloft the caster if it comes to business education-especially if I apperceive it’s from a reliable source. I don’t accept to acquaint you there’s a lot of ‘self-proclaimed’ gurus assuming these canicule as copywriters, business experts and consultants.
Beware cuz you’ll pay dearly demography admonition from these scoundrels. Trust me what I say this because I’ve abstruse from the academy of harder knocks-and it hurts area it counts
… in the pocketbook!
Anywho. My amount one job is to admonition abound your business. Like a sales able who works off a commission, I get paid on the after-effects that I accompany you. With that said, I’ll do my complete best to accompany you credible, acreage activated admonition that you can use to access your bottom-line.
So, let’s get crackin’.
Your amount one job should be to become a acute aggregation and NOT a impaired one. And the aboriginal footfall is to get complete admonition on how to become a acute company.
So let me allotment a little adventure I apprehend years ago that shines some ablaze on this subject.
Years ago, a baby little aggregation grew to become a big aggregation aural a three-year period. Things were chugging appropriate forth absolutely accurately with added than 120,000 paying customers.
Sales and profits if through the roof and the aggregation became one of the bigger in his industry.
Then the buyer absitively that he capital to banknote out and advertise his well-oiled accumulation apparatus and adore his retirement.
With the admonition of his acute “go-to” business guy he’s able to allure -to-be buyers who concluded up paying top dollar.
As it turns out, the three buyers of this candied little accumulation apparatus were absolutely Rhodes Scholars with adorned pants degrees from Oxford University… lots and lots of academician power…
Or So You’d Think
Despite all the academic apprenticeship the new owners amassed, they accepted aural a few canicule of signing the paperwork to be complete idiots.
Their aboriginal adjustment of business was to anatomy an Executive Committee fabricated up of the new owners, abounding with a best CEO, CFO and a General Manager-none of whom knew annihilation about marketing.
It gets better. The accomplished business aggregation anon were put beneath the authority of the new “Executive Committee.”
All the key business humans were active accessory amaranthine day-long meetings, red tape, and accepting to consistently ask for permission to run analytical business campaigns.
As you can see, this aberration bound angry a acute aggregation into a…
The new company’s key business aggregation warned them that if business was put on the aback burner, the aggregation would be bankrupted in six months flat.
Turns out that business aggregation was wrong… the CEO filed for defalcation 90 canicule later.
The Moral of the story…
Smart Companies put business first!
Smart companies accept that sales and business drive the aggregation to success and greatness. Acute companies aswell accept that every agent acutely understands that his/her job exists for one reason: to admonition business to advertise more!
Smart companies accept the absolute accent of the business administration and in actuality put it first. In fact, the biz owner/CEO are the business department’s arch advocate, they are implemental in ambition setting, ecology costs, accomplish abiding that sales and business accept the funds it needs to allure barter and addition sales.
Dumb companies accomplish abiding marketers are arctic and are not able to get acute business campaigns out and active because of accumulated dictates their every move. They see business as a all-important evil.
Dumb companies accomplish abiding business is kept beneath thumbs of bean counters, bureaucrats and added aloof blow-hard fools, who assume to overlook area the money comes from.
I could go on, but I accept you get the point here.
So, are you accessible to become a acute aggregation and see your acquirement increase? If so, I accept a plan for you. Contact me and we’ll ability a alone advance plan for your business